The UK Gambling Commission (UKGC), which is currently the major gambling industry regulatory body in the country, is aimed at improving its communications and consultations.
The Commission published some information about the overhaul, with its executive director Tim Miller explaining the regulatory body’s decision to actually listen to the industry and other licensing authorities, as well as its partners and consumers and to take their recommendations in account.
Mr. Miller further shared that the Commission carried out a survey in 2016, asking its stakeholders for their opinions on the tools used by the regulator to communicate. The Executive Director of the UKGC explained that two significant themes emerged as a result of this survey, in regards to its website and the way its consultations are carried out.
Improving the way the UKGC communicates with other licensing authorities, regulators, partners and customers has been one of the top priorities of the regulator, which plans to continue improving its offering by listening to its stakeholders.
UKGC to Improve Its Communications and Consultations
As mentioned above, the UK Gambling Commission carried out a survey among its stakeholders in order to find out the ways it could actually improve its communication with other authorities, partners and customers.
As revealed by Tim Miller, some of the Commission’s stakeholders who took part in the survey said that the regulatory body’s website was too hard for them to navigate. On the other hand, others commented that the website of the Commission was too text-heavy, or that it was not modern enough.
That is the reason why the Commission has been working on a complete overhaul, so that its website becomes more flexible and easier to navigate. As far as content is concerned, the UK gambling regulatory body revealed that it has also been focused on making the content easier to understand, while some changes were brought to website’s navigation in order to make it suitable for different stakeholders.
Mr. Miller revealed that different sections for licensing authorities, gambling operators and consumers have been created, as each of these groups visit the UK Gambling Commission’s website for various reasons. As explained by him, this was only the first stage of the UKGC website improvement, but further overhaul was planned. He added that the new website was already launched, but the Commission would continue to seek its users’ opinions in order to improve it over the months to come.
As far as the Commission’s public consultations are concerned, the latter varied too much in terms of content, quality and style according to some users. This was exactly why the UK gambling regulatory body was aimed at improving them, too. Mr. Tim Miller informed that the UK Gambling Commission is reviewing the way it conducts its consultations, that that they are easier to both understand and respond to. On the other hand, some stakeholders of the Commission shared opinions that responding to consultations was labour intensive, and they preferred to be warned about that.
As a result, the UKGC has decided to launch a new consultation calendar that is to be updated on a regular basis. It also plans to become more active on its social media channels and is to provide users with a bi-weekly e-bulletin.
- Author
Daniel Williams
